SEO Courses Training Institute Bangalore

SEO Courses with Certification in Bangalore

SEO Courses with Certification Bangalore

What is Search Engine Optimization (SEO)?

SEO stands for Search Engine Optimization. It is the process of getting traffic to the websites from organic, free or natural search results on search engines. All the major Search Engines have primary search results, where the content such as text or listings or videos or images are shown based on the what the search engines considers most relevant to users.

SEO is a process of improving the visibility of a website on organic or natural search engine results page (SERP). SEO has to be done in two different steps, one page and off page optimization

Benefits of Search Engine Optimization

  • Cost Effective
  • Create branding awareness and generate Traffic
  • Generate Traffic and Leads
  • Increase in ROI
  • Goal driven
  • Measureable Results

Client Testimonials

Ravi Chandra
Working Professional

To start up with, I feel Digital Marketing as very informative and well structured course. The institute provides high standard services,and the range of trainings is incredible.

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SEO Modules Covered

Website Planning and Creation

  • Domain Name Registration
  • Things to do before registering a domain name
  • Hosting and its types
  • Website wireframe and architecture
  • Important things to consider before developing a website
  • Importance of responsive website designing
  • Website competitor analysis
  • Website navigation and optimizing according to user friendly interface
  • How to develop the website according to SEO standards
  • Website blog integration and its importance

Introduction to SEO

  • What is search engines
  • Different types of search engines and their meaning
  • How search engines work
  • What is crawlers, robots and spiders
  • How to choose a best search engine

Keyword Research

  • What is a Query or Keyword research
  • Importance of choosing right keywords
  • Different types of keywords
  • Steps and to procedures to find a right keyword for a website
  • Keyword analysis
  • Keyword research using Google keyword planner

Search Engine Optimization (SEO)

  • What is SEO
  • Importance of SEO in Digital Marketing
  • Things to consider before you start SEO for a company
  • Different forms of SEO
  • On page optimization and Off page optimization
  • White, Black Hat and Grey Hat SEO

On Page Optimization Steps

  • Introduction to On page optimization
  • Title, Description and Keywords tags
  • H1 to H6 Tags and their importance
  • Important places where keywords has to be inserted
  • Internal links and External links
  • Page naming / URL Structure / Permalink
  • Anchor Text
  • Alt tags and Image naming
  • Content Optimization and their importance
  • Robots.txt
  • URL Canonicalization
  • HTTP / HTTPS
  • Different types Sitemaps and their importance
  • Keyword Proximity, Authority, Prominence and density
  • Google analytics and Webmaster integration
  • Duplicate Content / URLs
  • W3c Validation
  • Broken link analysis
  • Bread Crumb
  • Creating effective landing pages
  • On page Audit

Off Page Optimization

  • Introduction to Off page optimization
  • Creating social media pages and linking to website
  • Website to submission to search engines
  • Submission guide lines and their steps
  • Directory submission
  • Social book marking
  • Photo Sharing
  • Video Sharing
  • Document Sharing
  • Business listing submission
  • Content Marketing and its importance
  • Article submission
  • Press release submission
  • Forum posting
  • Guest posting
  • Question and answers
  • Classified Submission
  • Infographics sharing
  • Web 2.0 submission
  • What is backlinks / Link building
  • Importance of backlinks / Link building
  • Marketing Strategies to build quality backlinks
  • Competitors backlink research and submission
  • Submission to do follow websites

Webmaster / Search Console

  • Creating webmaster account
  • Verifying webmaster account
  • Brief explanation on webmaster
  • Search Appearance
  • Google Index
  • Google Crawling
  • Search Traffic
  • Understanding queries and Average keyword position
  • Page insights
  • Google My Business

Google Algorithms and updates

  • Algorithm & Google Panda
  • What is Search Engine Algorithms?
  • How Algorithms Works?
  • Search Engine Penalties and Recoveries
  • Google Panda Algorithm?
  • What is Google Penguin
  • What is Google EMD Update
  • How to save your site from Google Panda
  • Recover your site from Panda, Penguin and EMD

Things not to do in SEO

  • Black Hat and Grey Hat meaning
  • Keyword Stuffing
  • Domain and Keyword Cloaking
  • Hidden pages, Text, Links and Keywords
  • Doorway Page and Link Baiting
  • Duplicate Content and Cloaking

Appendices

  • Google Ranking Factors
  • SEO Tools
  • Optimizing for Major Search Engines
  • Maintaining SEO
  • SEO Check List
  • Interview Questions and Answers
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