Social Media Marketing Training in Bangalore

SMM Specialist Program

Social Media Marketing Training with Certification in Bangalore

What is Social Media Marketing?

Social Media Marketing is one of the channels of online marketing, which helps in gaining traffic and attention from various forms of social networks. Marketing through social media enables business or companies to interact with customers directly and creates brand awareness.

Hence a strong social media plan can help to tap the interest of customers. Though social media has been a primary mode of communication channels on the current scenario, it is very important for all the business to have a social media presence.

Benefits of Social Media Marketing

  • Increase Brand awareness and recognition
  • Reach target audience more effectively
  • Generate leads and nominal costs
  • Increase in sales
  • Improve in customer service and retention rate
  • Boosts your organic search results

Module1 – Introduction

  • What is Social Media Marketing
  • Introduction of social media marketing
  • What is engagement
  • How to increase engagemen
  • How to create effective post in social media
  • Facebook Introduction
  • Twitter Introduction
  • Linkedin Introduction
  • Instagram Introduction
  • Youtube Introduction
  • Social media marketing tools
  • Live projects and assignments
  • How to create a social media proposal
  • Tracking and generating leads

Module2 – Facebook and Instagram

  • Facebook Business Page Creation
  • Business Page Setting
  • Important to consider before publishing a page
  • How to do effective posting
  • How to increase likes organically
  • Importance of likes
  • Adding facebook likes API to your website
  • Facebook Insights
  • Facebook and Instagram Paid Marketing
  • Different types of campaigns
  • Ad formats Bidding and options under facebook
  • How to choose a right campaign
  • Power Editor
  • Conversion tracking and Remarketing
  • Facebook Reporting

Module3 – Twitter Advertising

  • Twitter Business Page Creation
  • Business Page Setting
  • Important to consider before publishing a page
  • How to do effective posting on twitter
  • How to increase followers organically
  • Importance of followers
  • What is twitter cards
  • Twitter Analytics
  • Twitter Paid Marketing
  • Different types of campaigns
  • Audience and APP manager
  • Ad formats Bidding and options under twitter
  • How to choose a right campaign
  • Audience insights
  • Conversion tracking and Remarketing

Module4 – Video Advertising

  • What is Video Marketing
  • Importance of Video Marketing
  • Business Page Setting
  • Important to consider before publishing a video
  • How to do effective posting on youtube
  • How to increase subscribers and likes organically
  • Importance of likes and Subscribers
  • Video remarketing
  • YouTube Analytics
  • YouTube Paid Marketing
  • Different types of campaigns
  • Audience reports
  • Ad formats Bidding and options under youtube
  • How to choose a right campaign
  • Audience insights

Module5 – Linkedin Advertising

  • What is Linkedin
  • Importance of LinkedIn
  • Business Page creation
  • Business Page settings
  • Important to consider before publishing a page
  • How to do effective posting on youtube
  • How to increase subscribers and likes organically
  • Importance of followers
  • LinkedIn remarketing
  • LinkedIn Analytics
  • LinkedIn Paid Marketing
  • Different types of campaigns
  • Audience reports
  • Ad formats Bidding and options under LinkedIn
  • How to choose a right campaign

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