Google Ads Certification

Be a Google Ads Pro

Gain in Depth Knowledge on Google Ads – Search, Display, Shopping, Video and Mobile Advertising. Learn from Basics to Advance. Work on Agency Projects and Paid Campaigns.

15 Days Program | 30+ Google Ads Case Studies | 2+ google Ads Tools
Learn Google Ads + Graphic Designing

Weekday Batch : 7.30am To 9am, 10.30am To 1pm, 2.30pm To 5pm,
5pm To 7.30pm, 6pm To 8pm
Weekend Batch : Sunday 9am To 1pm

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Google Ads Certification Program

Search Engine Marketing is an effective marketing strategy to list the business on the search engine result pages (SERPs) using paid advertising. SEM helps advertisers to bid for keywords used for search and get listed along with the search engine results. SEM provides instant result as the ads are listed in the first page enabling the customer to make a decision at that precise moment. SEM is an effective and powerful way to grow any business as the pay per click ads are designed in a more visual and product specific having information like location and price etc. SEM is coexistent with PPC, PPM strategies to achieve desired outcomes. SEM strategy works well with Google because of its algorithm and customer reach.
  • Digital academy 360 provide one with the opportunity to identify the right strategy for the business promotion at Search Engine Marketing for getting instant results like placing ads on the first page of Google.
  • After completing the SEM module the student can build effective strategies to reach out the right audience, write perfect ad copies to enhance business, and sustain the competition of Online Market place. We focus on practical approaches using live campaigns to ensure the best possible return on investment of online marketing.
  • We offer 100% guaranteed placement for qualified students after completion of SEM course and help them to build their own SEM portfolio through effective career counseling sessions.
  • The students also get an opportunity to improve their logical reasoning, analytical skills, and Basic content writing skills after completing the modules.
  • SEM Specialist
  • SEM Analyst
  • SEM Coordinator
  • Online Marketing Manager
  • Director of Online Marketing
  • PPC Manager
  • AdWords Manager

Google AdWords Certifications

  • Google Adwords Fundamentals Certification
  • Google Adwords Display Certification
  • Google Adwords Search Certification
  • Google Adwords Video Certification
  • Google Adwords Mobile Certification

Modules Covered under Google Ads Certification Program

  • Introduction to AdWords
  • Account Set Up and Structure
  • Types of Keywords and Matches
  • Search Network and Text ads
  • Ad Copes and Importance
  • Ad Extensions & Automated Rules
  • Display Ads & Targeting
  • Types of Campaigns and Settings
  • Advertising Metrics & Algorithms
  • Bidding options and Bid Modifiers
  • Quality Score and Ad Rank
  • Optimizing Your Account
  • A/B Split Testing
  • Tracking Conversions
  • Importance of Search Network
  • Keyword Research
  • Keyword Matching Process
  • Ad formats & Extensions
  • Ads, site quality and quality score
  • Keyword, bidding and targeting
  • Dynamic Search Ads
  • Call Only ads
  • Location Targeting
  • Performance monitoring and reporting
  • Optimizing performance
  • Reports, Evaluating and auction insights
  • Keyword insertion & count down timer setting
  • Ad Preview and Diagnosis Tool
  • What is Display Advertising
  • When to choose display network
  • Meaning of Google Display Network (GDN)
  • Types of Bidding options available
  • Different ad formats under GDN
  • How to find Google partner websites
  • Difference between Image, Responsive and Video Ads
  • Targeting Objectives under Display Network
  • Placements meaning and when to use it
  • Display Keywords
  • Topics objective
  • Google Sponsored Promotion Ads
  • How to set up conversion Tracking for Display Network
  • About video advertising
  • Benefits of Video Advertising
  • When to use Video Advertising
  • Planning and Implementation
  • Creating video channel in YouTube
  • Optimizing the video channel
  • Linking Video channel
  • Campaign creation, management and performance
  • Ad formats, targeting and remarketing
  • Objectives under video advertising
  • When to bumper ads
  • Video advertising policies
  • Generating Reports
  • Reporting and ROI
  • Mobile advertising overview
  • How to set up mobile marketing campaign
  • How to promote mobile app installs
  • How to promote mobile app engagement
  • How to link plays store account to Google Ads
  • Ad formats and campaign creation
  • Bidding, keywords and targeting
  • Extensions and Mobile Display
  • Marketing objectives under mobile advertising
  • Image and Video sizes
  • Tracking and analytics
  • Measurement and optimization
  • Work on live projects
  • Deeply understand campaign optimization structure
  • Understand the bidding optimization
  • Expertise in creating creative ads
  • Loads of live assignments
  • Keyword Planner
  • Display Planner
  • Google Ads Editor
  • Case Study
  • Google Ads Certified Professional
  • Search advertising certification
  • Display advertising certification
  • Video advertising certification
  • Mobile advertising certification
  • Advanced Campaign Optimization
  • Advanced level of Reporting
  • Campaign Structure for National & International Market
  • Marketing Plan Preparation for Google Ads
  • Proposal Preparation for Clients
  • Google Ads Tools
  • Google Ads tips & Tricks

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