Google Adwords Training Institute in Chennai

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Google Adwords Course in Chennai with Placements

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Google Adwords Certification Course

15000+ Happy Students and Counting

Google Adwords
Certification Program

Enables business or companies to interact with customers
directly and creates brand awareness


What Is Google Adwords Certification?

Google Adwords certification program is conducted by Google. It’s a professional accreditation that Google offers to individuals who exhibit their proficiency and capability in basic and advanced aspects of Google Adwords.

To become a Google Adwords Certification Professional you need to pass two exams. It will be Adwords fundamentals and any one of these: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising or Shopping Advertising.

Take Google Certification Exam free of cost and get Google Adwords promotional Offers. Once successfully completing the program, you can exhibit your proficiency in maintaining large and small Adwords account with thousands of keywords in a campaign. Help in boosting companies and business growth by creating successful Adwords campaign, drive traffic to website and generate quality leads. For jobs, as a certified Professional you can exhibit your achievement with certificate issued by Google.
  • Sales / Marketing Professionals
  • Students / Freshers / Under Graduates / Graduates
  • Entrepreneurs / Business Owners
  • Seeking for a career growth in Digital Marketing
  • Freelancers
  • Its open for all who wants to be a Digital Marketing Specialist
  • Learn to crack interviews
  • Learn to create Digital Marketing Plan for any Business
  • Learn how to get freelancing projects
  • Learn about personal branding
  • Become an expert in strategy and planning
  • Lifelong access to Digital Academy 360 Community
  • Personality development skills.
  • Learn how to talk to clients and how to convince them?
  • Learn Offline Marketing too?
  • Things to do before attending an interview.
  • Conducting mock interviews to improve your interview skills
  • Learn how to prepare marketing proposal or budget plan for a Company.
  • Learn how to keep yourself updated with latest trends and technologies.

Google Adwords Modules Covered

  • Introduction to Adwords
  • How to use Google adwords for business
  • Importance of Google adwords
  • How to create account
  • How to make payment
  • Types of Campaigns
  • How to segregate campaigns, adgroups and ads
  • How to reduce CPC for a campaign
  • Bidding options
  • Ads Appearance
  • A/B Split Testing & Multiple Ad Copies
  • What is Ad rank
  • How to measure a quality of a campaign
  • Tracking Conversions
  • Importance of Search Network
  • Keyword Research
  • Keyword Matching Process
  • Ad formats & Extensions
  • Ads, site quality and quality score
  • Keyword, bidding and targeting
  • Dynamic Search Ads
  • Call Only ads
  • Location Targeting
  • Performance monitoring and reporting
  • Optimizing performance
  • Reports, Evaluating and auction insights
  • Keyword insertion & count down timer setting
  • Ad Preview and Diagnosis Tool
  • What is Display Advertising
  • When to choose display network
  • Meaning of Google Display Network (GDN)
  • Types of Bidding options available
  • Different ad formats under GDN
  • How to find Google partner websites
  • Difference between Image, Responsive and Video Ads
  • Targeting Objectives under Display Network
  • Placements meaning and when to use it
  • Display Keywords
  • Topics objective
  • Google Sponsored Promotion Ads
  • How to set up conversion Tracking for Display Network
  • About video advertising
  • Benefits of Video Advertising
  • When to use Video Advertising
  • Planning and Implementation
  • Creating video channel in YouTube
  • optimizing the video channel
  • Linking Video channel
  • Campaign creation, management and performance
  • Ad formats, targeting and remarketing
  • Objectives under video advertising
  • When to bumper ads
  • Video advertising policies
  • Generating Reports
  • Reporting and ROI
  • Mobile advertising overview
  • How to set up mobile marketing campaign
  • How to promote mobile app installs
  • How to promote mobile app engagement
  • How to link plays store account to adwords
  • Ad formats and campaign creation
  • Bidding, keywords and targeting
  • Extensions and Mobile Display
  • Marketing objectives under mobile advertising
  • Image and Video sizes
  • Tracking and analytics
  • Measurement and optimization
  • Work on live projects
  • Deeply understand campaign optimization structure
  • Understand the bidding optimization
  • Expertise in creating creative ads
  • Loads of live assignments
  • Keyword Planner
  • Display Planner
  • Adwords Editor
  • Case Study
  • Adwords Certified Professional
  • Search advertising certification
  • Display advertising certification
  • Video advertising certification
  • Mobile advertising certification


15000+ Happy Students and Counting