Google Analytics Certification Training Institute

30 Modules | 30+ Digital Marketing Tools

Trained 15000+ Professionals | Rated 4.9 / 5 | 15 Certifications

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Google Analytics Courses Training Institute

15000+ Happy Students and Counting

Google Analytics
Certification Program

It helps website publishers to understand better on how
people are using the website

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What Is Google Analytics?

Google Analytics is the analytical tool from used for tracking and understanding the various aspects of web traffic from the reports. It helps to understand the website visitors, their interests, demographics and also get an insight on the sources from where the traffic is generated. The key applications of Google Analytics are flash, social media channels and video which helps the businesses to understand the ways and means to measure their ROI.

After finishing the Google Analytics Course, the students can

  • Get an insight on the sources of website traffic and conversions
  • Identifying the user locations, analyzing the visitor behaviours and views
  • Create goals and provide avenues for performance tracking.
  • Use custom reporting and data tools
  • Creating an effective marketing plan based on user behaviour and interests.
  • The students can work and interprets on Live analytics and campaigns for better understanding
  • 100% placements guaranteed in top notch companies
  • Web analyst
  • Digital marketing analyst
  • Analytics expert
  • Digital marketing manager with SEO, SMM and Google Analytics
  • Google Analytics Certification

Google Analytics Modules Covered

  • Introducing Google Analytics
  • Why Google analytics?
  • How Google Analytics works
  • Google Analytics setup
  • How to implement google analytics code
  • Reporting in Google Analytics
  • Overview of Reports in Google Analytics
  • Understanding the Report
  • Comparison of reports
  • Exporting Your Data from Google Analytics
  • Drilling down Into Reports
  • Identifying Co-relation Between Two Metrics
  • Secondary dimensions
  • Real time Reports
  • Acquisition Report Demystified
  • Behaviour Reports
  • Understanding the Dashboard
  • Customizing the Dashboard
  • Developing a Customized Dashboards
  • Goals in Google Analytics
  • Introduction to Goals
  • Different types of goals
  • Setting up Goals
  • Conversion Path Setting
  • Configuring Goals
  • Funnel Goal Implementation
  • Analyzing Goals Using Standard Reports
  • Recap of Google Analytics Reports and Tools
  • Finding Actionable Insights
  • Additional Web Analytics Tools
  • Unique Visitors
  • Data Collection Overview
  • Website Data Collection
  • Mobile App Data Collection
  • Importing Data into Google Analytics
  • Building Reports with Dimensions and Metrics

HAPPY STUDENTS

15000+ Happy Students and Counting