Search Engine Marketing Training Institute | 100% Guaranteed Placements

30 Modules | 30+ Digital Marketing Tools

Trained 15000+ Professionals | Rated 4.9 / 5 | 15 Certifications

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Search Engine Marketing
Certification Program

The SEM training course assists an individual to
build an effective campaigns


What is Search Engine Marketing?

Search Engine Marketing is an effective marketing strategy to list the business on the search engine result pages (SERPs) using paid advertising. SEM helps advertisers to bid for keywords used for search and get listed along with the search engine results. SEM provides instant result as the ads are listed in the first page enabling the customer to make a decision at that precise moment. SEM is an effective and powerful way to grow any business as the pay per click ads are designed in a more visual and product specific having information like location and price etc. SEM is coexistent with PPC, PPM strategies to achieve desired outcomes. SEM strategy works well with Google because of its algorithm and customer reach.

  • Digital academy 360 provide one with the opportunity to identify the right strategy for the business promotion at Search Engine Marketing for getting instant results like placing ads on the first page of Google.
  • After completing the SEM module the student can build effective strategies to reach out the right audience, write perfect ad copies to enhance business, and sustain the competition of Online Market place. We focus on practical approaches using live campaigns to ensure the best possible return on investment of online marketing.
  • We offer 100% guaranteed placement for qualified students after completion of SEM course and help them to build their own SEM portfolio through effective career counseling sessions.
  • The students also get an opportunity to improve their logical reasoning, analytical skills, and Basic content writing skills after completing the modules.
  • SEM Specialist
  • SEM Analyst
  • SEM Coordinator
  • Online Marketing Manager
  • Director of Online Marketing
  • PPC Manager
  • AdWords Manager

Google AdWords Certifications

  • Google Adwords Fundamentals Certification
  • Google Adwords Display Certification
  • Google Adwords Search Certification
  • Google Adwords Video Certification
  • Google Adwords Mobile Certification

SEM Modules Covered

  • Introduction to Adwords
  • Benefits of Adwords
  • Ads Appearance
  • Quality of campaign
  • Payment
  • Campaign types
  • Bid, Audiences & Ad groups
  • Tools to measure results and campaign optimization
  • Keyword Research
  • Keyword Matching and selection
  • Ad formats & Extensions
  • Ads, site quality and quality score
  • Keyword, bidding, targeting – Adwords tools+
  • Performance monitoring and reporting
  • Optimizing performance
  • Reports, Evaluating and auction insights
  • About Display Ads
  • Using ad formats and adwords gallery
  • Display ads on YouTube
  • Ad formats and targeting on Youtube
  • Optimizing Content on Youtube
  • Display ads on mobile devices
  • Overview of ads on mobile devices
  • Ad formats and appearance
  • About video advertising
  • Benefits of Video Advertising
  • Planning and Implementation
  • Creating video channel and using video editor
  • Campaign creation, management and performance
  • Ad formats, targeting and remarketing
  • Generating Reports
  • Reporting and ROI
  • Mobile advertising overview
  • Ad formats and campaign creation
  • Bidding, keywords and targeting
  • Extensions and Mobile Display
  • Tracking and analytics
  • Measurement and optimization
  • Work on Live Projects
  • Adwords Editor
  • Case Study
  • Institute Test
  • Quiz
  • Google Adwords Certification Test


15000+ Happy Students and Counting