Search Engine Marketing Training Institute in Bangalore

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Search Engine Marketing
Course Training with Certifications

The SEM training course assists an individual to build an effective campaigns


Looking out for the best PPC training institute in Bangalore?

Your destination is Digital Academy 360, Bangalore as it offers updated and result oriented PPC certification courses in Bangalore with placements.

What is Search Engine Marketing?

Search Engine Marketing is regarded as super sensitive and a continuous marketing tool to list the business in SERP pages using paid adverts. SEM is an effective and powerful way to grow any business as the pay per click ads are designed in a more visual and product specific having information like price etc. SEM helps advertisers to bid for keywords used for search and get listed along with the search engine results. SEM is coexistent with PPC, PPM strategies to achieve desired outcomes. SEM strategy works well with Google because of its algorithm and customer reach. SEM provides instant result as the ads are listed in the first page enabling the customer to make a decision at that precise moment.

  • The SEM training course assists an individual to build effective campaigns with search marketing strategy for right kind of visitors to the website. The modules strive to boost online conversions and stand out in the aggressive competition of the online marketplace. At Digital academy 360, we train the candidates to ensure the best possible return on investment of online marketing.
  • Digital academy360 provide one with the opportunity to identify the right strategy for the business promotion at Search Engine Marketing. In this course we strive to accomplish the methods to get the appropriate ranking at the Search Engine.
  • We offer Career counseling sessions with 100% guaranteed placement for qualified students after completion of SEM course and help them to design an impressive portfolio.
  • We provide more avenues for the students to improve their logical reasoning, analytical skills, and Basic content writing skills after completing the modules through our practical approaches.
  • The Search Engine Marketing course enables the students to understand the key components of a successful natural search strategy. The classroom sessions also encourages the students to look out for innovations in SEM strategy and avail quick-win opportunities.
  • Refining the approach towards the Search Engine Marketing through key phrase analysis and content is taught in this course for performance the website on search engines.
  • Google Adwords Fundamentals Certification
  • Google Adwords Display Certification
  • Google Adwords Search Certification
  • Google Adwords Video Certification
  • Google Adwords Mobile Certification

SEM Modules Covered

  • Introduction to Adwords
  • Benefits of Adwords
  • Ads Appearance
  • Quality of campaign
  • Payment
  • Campaign types
  • Bid, Audiences & Ad groups
  • Tools to measure results and campaign optimization
  • Keyword Research
  • Keyword Matching and selection
  • Ad formats & Extensions
  • Ads, site quality and quality score
  • Keyword, bidding, targeting – Adwords tools+
  • Performance monitoring and reporting
  • Optimizing performance
  • Reports, Evaluating and auction insights
  • About Display Ads
  • Using ad formats and adwords gallery
  • Display ads on YouTube
  • Ad formats and targeting on Youtube
  • Optimizing Content on Youtube
  • Display ads on mobile devices
  • Overview of ads on mobile devices
  • Ad formats and appearance
  • About video advertising
  • Benefits of Video Advertising
  • Planning and Implementation
  • Creating video channel and using video editor
  • Campaign creation, management and performance
  • Ad formats, targeting and remarketing
  • Generating Reports
  • Reporting and ROI
  • Mobile advertising overview
  • Ad formats and campaign creation
  • Bidding, keywords and targeting
  • Extensions and Mobile Display
  • Tracking and analytics
  • Measurement and optimization
  • Work on Live Projects
  • Adwords Editor
  • Case Study
  • Institute Test
  • Quiz
  • Google Adwords Certification Test


15000+ Happy Students and Counting