Search Engine Marketing Training Institute in Delhi

30 Modules | 30+ Digital Marketing Tools

Trained 15000+ Professionals | Rated 4.9 / 5 | 21 Certifications

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Search Engine Marketing
Course Training with Certifications

The SEM training course assists an individual to build an effective campaigns


Are you looking out for the result oriented PPC certification courses in Delhi? Visit Digital Academy 360, Delhi and join PPC certification courses and get certified as PPC/ SEM expert

Important aspects of Search Engine Marketing.

Search Engine Marketing utilizes Search Engines to brand the business in terms of leads generation using a specific method to pay for the clicks generated by the SERP. SEM is coexistent with PPC, PPM strategies to achieve better results. SEM strategy is ideal for Google search as it has better customer reach and is compliant with its algorithm. The main advantage of SEM is that it gives instant result as the ads are listed in the first page. This can influence the customer to make a decision at that precise moment.

  • The SEM training course assists an individual to build effective campaigns with search marketing strategy for right kind of visitors to the website. The modules strive to boost online conversions and stand out in the aggressive competition of the online marketplace. At Digital academy 360, we train the candidates to ensure the best possible return on investment of online marketing.
  • Digital academy360 provide one with the opportunity to identify the right strategy for the business promotion at Search Engine Marketing. In this course we strive to accomplish the methods to get the appropriate ranking at the Search Engine.
  • We offer Career counseling sessions with 100% guaranteed placement for qualified students after completion of SEM course and help them to design an impressive portfolio.
  • We provide more avenues for the students to improve their logical reasoning, analytical skills, and Basic content writing skills after completing the modules through our practical approaches.
  • The Search Engine Marketing course enables the students to understand the key components of a successful natural search strategy. The classroom sessions also encourages the students to look out for innovations in SEM strategy and avail quick-win opportunities.
  • Refining the approach towards the Search Engine Marketing through key phrase analysis and content is taught in this course for performance the website on search engines.
  • Google Ad words Fundamentals Certification
  • Google Ad words Display Certification
  • Google Ad words Search Certification
  • Google Ad words Video Certification
  • Google Ad words Mobile Certification

SEM Modules Covered

  • Introduction to Adwords
  • Benefits of Adwords
  • Ads Appearance
  • Quality of campaign
  • Payment
  • Campaign types
  • Bid, Audiences & Ad groups
  • Tools to measure results and campaign optimization
  • Keyword Research
  • Keyword Matching and selection
  • Ad formats & Extensions
  • Ads, site quality and quality score
  • Keyword, bidding, targeting – Adwords tools+
  • Performance monitoring and reporting
  • Optimizing performance
  • Reports, Evaluating and auction insights
  • About Display Ads
  • Using ad formats and adwords gallery
  • Display ads on YouTube
  • Ad formats and targeting on Youtube
  • Optimizing Content on Youtube
  • Display ads on mobile devices
  • Overview of ads on mobile devices
  • Ad formats and appearance
  • About video advertising
  • Benefits of Video Advertising
  • Planning and Implementation
  • Creating video channel and using video editor
  • Campaign creation, management and performance
  • Ad formats, targeting and remarketing
  • Generating Reports
  • Reporting and ROI
  • Mobile advertising overview
  • Ad formats and campaign creation
  • Bidding, keywords and targeting
  • Extensions and Mobile Display
  • Tracking and analytics
  • Measurement and optimization
  • Work on Live Projects
  • Adwords Editor
  • Case Study
  • Institute Test
  • Quiz
  • Google Adwords Certification Test


15000+ Happy Students and Counting