SEO Shastra

Be a Search Engine Guru

Expertise SEO. Learn Advanced Keyword Research, On Page, Off Page, Algorithms,
White hat and Black Hat SEO and Webmaster.
Work on Local, National & International SEO Projects.

30 Days Program + 10+ SEO Projects + 20+ SE0 Tools
Learn SEO + Content Writing + Blogging + Analytics
A Complete Package for becoming a SEO Guru

Weekday Batch : 7.30am To 9am, 10.30am To 1pm, 2.30pm To 5pm,
5pm To 7.30pm, 6pm To 8pm
Weekend Batch : Sunday 9am To 1pm

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Search Engine Optimization

seo
SEO is the acronym for Search Engine Optimization. It is an organic traffic generation strategy for a website by optimizing the website with all the aspects like content, design, structure, links and Web Pages. All the major Search Engines have primary search results, and SEO will help the web page to get featured on the first page of Google search.
  • Students
  • Working Professionals
  • Entrepreneurs and small business owners
  • Startups
  • Internet Geeks
  • Internet Geeks
  • Bloggers who want to get more traffic to their blogs
  • Freelancers
  • SEO Executive
  • SEO Analyst
  • Link Building Expert
  • SEO Consultant
  • SEO Project Manager
  • SEO and SMM Specialist
  • SEO and SEM Analyst
  • Digital Marketing Manager
  • SEO Trainer
  • Freelance SEO Consultant
  • SEMrush SEO Tool Kit Certification
  • SEMrush SEO Fundamentals Certification
  • Hubspot Content Marketing
  • Hubspot Inbound Marketing

The future of SEO course is steady and it will remain as a popular and preferred career as long as the practice of using search engines to get information is there. SEO knowledge is mandatory to generate organic traffic to the website and it is regarded as an important channel for better Google ranking and conversion prospects. If you want to sustain as a SEO consultant, you need to update your knowledge on SEO, algorithm changes and Marketing.

If you are serious in pursuing your career in SEO, then it’s time for you to reach out to us to join in Digital Academy 360. SEO Specialists are in demand for any type of business ranging from small to large multinational enterprises.

SEO Modules Covered

  • Domain Name Registration
  • Things to do before registering a domain name
  • Hosting and its types
  • Website wireframe and architecture
  • Important things to consider before developing a website
  • Importance of responsive website designing
  • Website competitor analysis
  • Website navigation and optimizing according to user friendly interface
  • How to develop the website according to SEO standards
  • Website blog integration and its importance
  • What is search engines
  • Different types of search engines and their meaning
  • How search engines work
  • What is crawlers, robots and spiders
  • How to choose a best search engine
  • What is a Query or Keyword research
  • Importance of choosing right keywords
  • Different types of keywords
  • Steps and to procedures to find a right keyword for a website
  • Keyword analysis
  • Keyword research using Google keyword planner
  • What is SEO
  • Importance of SEO in Digital Marketing
  • Things to consider before you start SEO for a company
  • Different forms of SEO
  • On page optimization and Off page optimization
  • White, Black Hat and Grey Hat SEO
  • Introduction to On page optimization
  • Title, Description and Keywords tags
  • H1 to H6 Tags and their importance
  • Important places where keywords has to be inserted
  • Internal links and External links
  • Page naming / URL Structure / Permalink
  • Anchor Text
  • Alt tags and Image naming
  • Content Optimization and their importance
  • Robots.txt
  • URL Canonicalization
  • HTTP / HTTPS
  • Different types Sitemaps and their importance
  • Keyword Proximity, Authority, Prominence and density
  • Google analytics and Webmaster integration
  • Duplicate Content / URLs
  • W3c Validation
  • Broken link analysis
  • Bread Crumb
  • Creating effective landing pages
  • On page Audit
  • Introduction to Off page optimization
  • Creating social media pages and linking to website
  • Website to submission to search engines
  • Submission guide lines and their steps
  • Directory submission
  • Social book marking
  • Photo Sharing
  • Video Sharing
  • Document Sharing
  • Business listing submission
  • Content Marketing and its importance
  • Article submission
  • Press release submission
  • Forum posting
  • Guest posting
  • Question and answers
  • Classified Submission
  • Infographics sharing
  • Web 2.0 submission
  • What is backlinks / Link building
  • Importance of backlinks / Link building
  • Marketing Strategies to build quality backlinks
  • Competitors backlink research and submission
  • Submission to do follow websites
  • Creating webmaster account
  • Verifying webmaster account
  • Brief explanation on webmaster
  • Search Appearance
  • Google Index
  • Google Crawling
  • Search Traffic
  • Understanding queries and Average keyword position
  • Page insights
  • Algorithm & Google Panda
  • What is Search Engine Algorithms?
  • How Algorithms Works?
  • Search Engine Penalties and Recoveries
  • Google Panda Algorithm?
  • What is Google Penguin
  • What is Google EMD Update
  • How to save your site from Google Panda
  • Recover your site from Panda, Penguin and EMD
  • Mobile SEO Introduction
  • Importance of Mobile SEO
  • How to Implement a Mobile Website That Ranks in Google
  • How to Mobile Optimize Your Site
  • How to Optimize Your Mobile Site for UX Signals
  • Advanced Mobile SEO Tips and Best Practices
  • Mobile AMP
  • Structuring URL’s for Mobile SEO
  • Using Schema.org & Structured Data
  • Mobile Landing Page
  • Mobile Page Speed Optimization
  • Keyword Research for Ecommerce Sites
  • How to Find Keywords for Ecommerce Product and Product Pages
  • Keyword Targeting and Page Optimization
  • Site Architecture
  • Link Building for Ecommerce Sites
  • Content marketing for Ecommerce Sites
  • Technical Site Audit for E-commerce SEO
  • National SEO Intro
  • National SEO Facts
  • Keyword Research for National SEO
  • Key Steps
  • How to write content for National SEO
  • Structuring URL’s and Meta Tags
  • Introduction to Blog
  • Choosing the right domain
  • Creating Blogging Account
  • How to setup wordpress and hosting
  • How to install wordpress
  • How to select wordpress themes
  • How to select wordpress plugins
  • How to choose best blog titles
  • How to write blogs and important tips
  • Tracking and reporting
  • Introduction to Content writing
  • Fundamentals of a sentence formation
  • What is Research?
  • Different forms of Content
  • SEO content writing
  • Blogs for ranking
  • Web & Ad Copywriting
  • Web Content Writing
  • Social Media Content & Keywords
  • Content as a Strategy

Advanced Level

  • Advanced level of Keyword Research
  • Black Hat SEO
  • Link building Advanced Techniques
  • Things not to do in SEO
  • SEO Site Audit
  • SEO Competitor Analysis
  • SEO Marketing Planning
  • SEO Proposal Preparation
 

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